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Denim: The Fabric That Built America, 1935-1944
Hardcover
Fashion & AccessoriesGeneral Design
Publisher Price: $49.95
ISBN13: 9781909526976
Publisher: Reel Art Press
Published: Oct 29 2024
Pages: 240
Weight: 3.48
Height: 1.26 Width: 9.21 Depth: 11.02
Language: English
The legacy of denim in America, as seen through early FSA photographs of blue collar workers
There is perhaps no other fabric so inextricably associated with a country as is denim with the United States of America. First popularized by Levi's iconic jean designs in the mid-1800s, denim quickly became the material of choice for working-class Americans, spurring an influx of other brands making workwear with the durable and ubiquitous fabric--from Wrangler and Lee to OshKosh and Carhartt. In the 1950s, denim moved from a work fabric to leisurewear. A large part of this transition was a new generation trying to connect with the rugged, patriotic spirit that the ordinary worker had come to symbolize after the onset of World War II.
The selection of 250 images represents an incredible feat of curation, drawing from an archive of over 170,000 images containing well-known stories and untold histories, but which has never been looked at through the prism of fashion history before. The images have all been rescanned from the original negatives and are reproduced here in exquisite quality such that the details of the denim--the heft of the weave, white stitching stark against indigo, cuffed hems--appear startlingly modern.
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