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Demarketing
Paperback
ISBN13: 9780415816489
Publisher: Routledge
Published: Oct 21 2013
Pages: 240
Weight: 0.90
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
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