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Daytime Television Programming
Paperback
Series: Routledge Library Editions: Broadcasting
RadioTelevisionWriting Instruction
ISBN13: 9781032621913
Publisher: Routledge
Published: Jun 4 2025
Pages: 90
Weight: 0.32
Height: 0.20 Width: 6.14 Depth: 9.21
Language: English
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
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