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612-822-4611
Data Strategy Reconsidered: Seven Principles That Challenge Convention and Deliver Results

Data Strategy Reconsidered: Seven Principles That Challenge Convention and Deliver Results

Paperback

Business GeneralDatabases

ISBN13: 9798993858913
Publisher: Kml Publishing
Published: Nov 20 2025
Pages: 100
Weight: 0.28
Height: 0.21 Width: 5.50 Depth: 8.50
Language: English
Your data strategy is probably following advice that doesn't work.

After 25 years building data strategies-first running his own program, then consulting for hundreds of organizations across every major industry-Kevin Lewis discovered something: nearly everyone having challenges with their data strategy is making the same fundamental mistakes.

They're trying to build business cases disconnected from the real enterprise priorities. They're creating foundations that are severely underutilized. They're swinging between extremes of centralization and decentralization. And they're wondering why their significant investments aren't delivering results. All this while faithfully following widely-repeated expert guidance.

It's time to reconsider the conventional wisdom driving these strategies.

In Data Strategy Reconsidered, Lewis shares seven counterintuitive principles that actually work in the messy reality of large organizations:

Target Business Initiatives, Not Direct Business Value

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