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Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation

Hardcover

Series: Management for Professionals

Investing & FinanceManagementMarketing

ISBN10: 3642355536
ISBN13: 9783642355530
Publisher: Springer Nature
Published: May 17 2013
Pages: 181
Weight: 1.00
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Introduction.- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects.- 2. The Theoretical Framework of CRM.- 3. CRM Project Organization in the Financial Industry.- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities.- 6. Organization of Knowledge Discovery and Customer Insight Activities.- 7. Data Mining Techniques.- 8. The Evolution of Customer Relationship and Customer Value.- 9. Main Benefits and Organizational Impacts of CRM within the Bank.- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena.- 11. Conclusion.

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