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Customer Engagement: Contemporary issues and challenges
Paperback
EconomicsInvesting & FinanceMarketing
ISBN13: 9780815350736
Publisher: Routledge
Published: Dec 21 2017
Pages: 316
Weight: 0.98
Height: 0.66 Width: 6.14 Depth: 9.21
Language: English
Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakness in the current knowledge and aim to address this gap by touching on a number of significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a deeper narrative around the notion of social media and customer engagement as well as the non-monetary notion of social media within new media-based social networks.
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