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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cultural Difference in Television Programs: Foreign Television Programs in China

Cultural Difference in Television Programs: Foreign Television Programs in China

Feng, Zhuo

Hardcover

General ReferenceGeneral SociologyPlays

ISBN10: 3631638604
ISBN13: 9783631638606
Publisher: Peter Lang
Published: Sep 26 2012
Pages: 330
Weight: 1.20
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

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