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Creative Fashion Presentations 2nd edition
Paperback
ISBN13: 9781563672507
Publisher: Bloomsbury Publishing PLC
Published: Aug 13 2004
Pages: 496
Weight: 1.85
Height: 0.90 Width: 7.40 Depth: 9.10
Language: English
This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.
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