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612-822-4611
Controversies in Contemporary Advertising

Controversies in Contemporary Advertising

Paperback

AccountingGeneral ReferenceGeneral Drama

ISBN10: 1452261075
ISBN13: 9781452261072
Publisher: Sage Publications, Inc
Published: Aug 5 2013
Pages: 336
Weight: 1.25
Height: 0.70 Width: 7.30 Depth: 9.10
Language: English
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Also from

Sheehan, Kim B.

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Accounting