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Consumo, pubblicità e infanzia
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ISBN10: 6209120601
ISBN13: 9786209120602
Publisher: Edizioni Sapienza
Published: Oct 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209120602
Publisher: Edizioni Sapienza
Published: Oct 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
Lo studio presentato in questo libro aveva l'obiettivo di esplorare il panorama della pubblicità rivolta ai bambini, in particolare in televisione, dal punto di vista della ricezione da parte di un gruppo di bambini, in relazione alle loro abitudini di consumo. La ricerca si è giustificata nella prospettiva di approfondire il dibattito sul consumo e l'infanzia, concentrandosi sulla ricezione della pubblicità infantile trasmessa in televisione e sugli indizi di consumo di beni che possono essere trovati in questa relazione bambino/televisione/pubblicità . L'analisi dei dati ottenuti ha dimostrato che la pubblicità televisiva può suscitare l'attenzione e il desiderio dei bambini, ma è un fattore poco determinante nel consumo di beni. I bambini, oltre a non amare guardare gli spot pubblicitari, hanno nei loro amici e in Internet influenze più forti per le loro abitudini di consumo.
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