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Consommation, publicité et enfance
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ISBN10: 6209118046
ISBN13: 9786209118043
Publisher: Editions Notre Savoir
Published: Oct 20 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209118043
Publisher: Editions Notre Savoir
Published: Oct 20 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
L'étude présentée dans cet ouvrage avait pour objectif d'explorer le contexte de la publicité destinée aux enfants, en particulier à la télévision, sous l'angle de la réception par un groupe d'enfants, en lien avec leurs pratiques de consommation. La recherche se justifiait par la perspective d'approfondir le débat sur la consommation et l'enfance, en se concentrant sur la réception de la publicité destinée aux enfants diffusée à la télévision et les indices de consommation de biens qui peuvent être trouvés dans cette relation enfant/télévision/publicité. L'analyse des données obtenues a montré que la publicité à la télévision peut attirer l'attention et susciter le désir des enfants, mais qu'elle est un facteur peu déterminant dans la consommation de biens. Non seulement les enfants n'aiment pas regarder les pauses publicitaires, mais leurs amis et Internet ont une influence plus forte sur leurs habitudes de consommation.
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