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Consumers in Context: The BPM Research Program
Paperback
Series: Routledge Revivals
ISBN13: 9781138962958
Publisher: Routledge
Published: Apr 30 2017
Pages: 572
Weight: 1.45
Height: 1.16 Width: 5.50 Depth: 8.50
Language: English
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
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