Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumers and Food: Understanding and Shaping Consumer Behaviour

Consumers and Food: Understanding and Shaping Consumer Behaviour

Garcia Martinez, Marian
Jahn, Steffen
Boztug, Yasemin

Hardcover

Series: Burleigh Dodds Agricultural Science, Book 144

Business GeneralInvesting & FinanceTechnology & Engineering

ISBN10: 1801463549
ISBN13: 9781801463546
Publisher: Burleigh Dodds Science Publishing Ltd
Published: Nov 14 2023
Pages: 332
Weight: 1.35
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.

Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.

The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.

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