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Consumer Research: Postcards From the Edge

Consumer Research: Postcards From the Edge

Paperback

Series: Consumer Research and Policy

Investing & FinanceMarketing

ISBN10: 0415173175
ISBN13: 9780415173179
Publisher: Routledge
Published: Dec 18 1997
Pages: 428
Weight: 1.31
Height: 0.87 Width: 6.14 Depth: 9.21
Language: English
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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Investing & Finance