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Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects
Paperback
Series: Savvy Manager's Guides
ISBN13: 9780124166028
Publisher: Morgan Kaufmann Publ Inc
Published: Feb 19 2014
Pages: 304
Weight: 1.05
Height: 0.70 Width: 6.00 Depth: 8.80
Language: English
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.
Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.
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