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Customer Switching Behaviours in Omnichannel Retailing

Customer Switching Behaviours in Omnichannel Retailing

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 9819559480
ISBN13: 9789819559480
Publisher: Springer
Published: Feb 3 2026
Pages: 113
Weight: 0.80
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switching behaviours in an omnichannel setting, and the factors influencing channel choices during the omnichannel journey.

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Investing & Finance