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The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Paperback

Series: Developments in Marketing Science: Proceedings of the Academ

Business GeneralInvesting & Finance

ISBN10: 3319842986
ISBN13: 9783319842981
Publisher: Springer Nature
Published: Jul 7 2018
Pages: 953
Weight: 4.79
Height: 1.94 Width: 8.25 Depth: 11.00
Language: English
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

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