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Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

Paperback

Business GeneralInvesting & FinanceManagement

ISBN10: 1349463175
ISBN13: 9781349463176
Publisher: Palgrave
Published: Mar 28 2014
Pages: 249
Weight: 0.68
Height: 0.55 Width: 5.50 Depth: 8.50
Language: English
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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