Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Credibility and perception of green branding in destinations. A case study of Switzerland

Credibility and perception of green branding in destinations. A case study of Switzerland

Weis, Julia

Paperback

Business GeneralTravel General

ISBN10: 3668555796
ISBN13: 9783668555792
Publisher: Bod Third Party Titles
Published: Nov 14 2017
Pages: 122
Weight: 0.37
Height: 0.29 Width: 5.83 Depth: 8.27
Language: English
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Also in

Travel General

View All