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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Hardcover
AccountingMarketingGraphic Design
ISBN13: 9781032357959
Publisher: Routledge
Published: Apr 8 2024
Pages: 198
Weight: 1.08
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
1 different editions
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Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Miliopoulou, Georgia-Zozeta
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Miliopoulou, Georgia-Zozeta
Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach
Miliopoulou, Georgia-Zozeta
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