Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Edwards, Helen
Day, Derek

Paperback

AccountingInvesting & FinanceMarketing

ISBN10: 0749447621
ISBN13: 9780749447625
Publisher: Kogan Page
Published: Jan 30 2007
Pages: 320
Weight: 0.96
Height: 0.65 Width: 5.98 Depth: 8.70
Language: English
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands, and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

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