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Contemporary Strategic Chinese American Business Negotiations and Market Entry

Contemporary Strategic Chinese American Business Negotiations and Market Entry

Hardcover

EconomicsGeneral Political Science

ISBN10: 981196985X
ISBN13: 9789811969850
Publisher: Palgrave Macmillan
Published: Jan 2 2023
Pages: 556
Weight: 1.86
Height: 1.25 Width: 5.83 Depth: 8.27
Language: English

This book is an effort to provide a primary source, a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations, Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China market entry and ongoing business. To be successful in China, your firm will face these elements in terms of explicable and solvable activities. Research into data, theory, and perceptual cultural differences between your firm and your Chinese counterparts adds magnitude to your China overall business strategy, and mandatory and essential negotiations.

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Clarke, Steven J.

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Economics