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Contemporary Consumer Culture Theory
Paperback
Series: Routledge Studies in Marketing
Investing & FinanceMarketingAnthropology
ISBN13: 9780367243012
Publisher: Routledge
Published: Jun 6 2019
Pages: 318
Weight: 1.05
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English
Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.
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