Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumption Culture in Europe: Insight into the Beverage Industry

Consumption Culture in Europe: Insight into the Beverage Industry

Santos, Carmen R.
Casarin, Francesco
Ganassali, Stéphane

Hardcover

Investing & FinanceMarketingAnthropology

ISBN10: 146662857X
ISBN13: 9781466628571
Publisher: Igi Global Scientific Publishing
Published: Jan 31 2013
Pages: 416
Weight: 2.06
Height: 0.94 Width: 7.00 Depth: 10.00
Language: English
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

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