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Consumption and Spirituality

Consumption and Spirituality

Paperback

Series: Routledge Interpretive Marketing Research

AccountingInvesting & FinanceReligion General

ISBN10: 1138224537
ISBN13: 9781138224537
Publisher: Routledge
Published: Nov 10 2016
Pages: 272
Weight: 0.88
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English

The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

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