Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consuming Angels: Advertising and Victorian Women

Consuming Angels: Advertising and Victorian Women

Loeb, Lori Anne

Hardcover

AccountingGeneral World HistoryBritish History

ISBN10: 0195085965
ISBN13: 9780195085969
Publisher: Oxford University Press
Published: Oct 13 1994
Pages: 240
Weight: 1.16
Height: 0.80 Width: 6.14 Depth: 9.48
Language: English
Timid and retiring, the Victorian housewife was an angel in the house, or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

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