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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics
Paperback
Series: Routledge Library Editions: Consumer Behaviour
Investing & FinanceMarketingGeneral Psychology
ISBN13: 9781138832466
Publisher: Routledge
Published: Oct 7 2015
Pages: 202
Weight: 0.53
Height: 0.43 Width: 5.50 Depth: 8.50
Language: English
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
1 different editions
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Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics
Gunter, Barrie
Furnham, Adrian
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