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Consumer Culture, Branding and Identity in the New Russia: From Five-Year Plan to 4x4
Paperback
Series: Routledge Interpretive Marketing Research
AccountingInvesting & FinanceMarketing
ISBN13: 9780367340636
Publisher: Routledge
Published: Mar 31 2021
Pages: 200
Weight: 0.67
Height: 0.45 Width: 6.14 Depth: 9.21
Language: English
Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
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