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Conjoint Analysis: Advanced Methods
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781636514710
Publisher: Vibrant Publishers
Published: May 7 2025
Pages: 290
Weight: 1.23
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint designs to interaction modeling and hierarchical Bayes estimation, Green explores methods that are both technically robust and highly actionable.
Ideal for experienced analysts, this book addresses advanced topics like part-worth estimation, adaptive conjoint analysis, and the integration of conjoint with segmentation and market simulation. Through clear explanations and illustrative case studies, Green demonstrates how these methods can optimize product configurations, assess price elasticity, and predict market share.
This book reflects Green's ongoing contributions to marketing research and offers a comprehensive resource for those ready to elevate their analytical capabilities. It's an essential guide for professionals looking to bridge theory and application in high-stakes marketing decisions.
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