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Confessions Of A Google Ads Bounty Hunter: How to Spot Wasted Ad Spend So Fast It Feels Like Cheating
Paperback
Publisher: Independently Published
Published: Sep 24 2026
Pages: 230
Weight: 0.69
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
Ninety percent of them were making the same four mistakes.
Not forty mistakes. Four. The same four, in accounts spending five grand a month and accounts spending a million.
Which means everything I had believed about this job was backwards. I thought the answer was knowing more. Testing more. Changing more.
It was not. The answer was learning to see.
I started on three pounds an hour. Ten years and over a billion dollars of audited ad spend later, I get paid four figures to look at an account for sixty minutes. Not because I know more than everyone else. Because I have seen the same patterns often enough that I recognise them in the first ten minutes.
I have coached more than 500 marketers. This is the book I kept telling them to read, except it did not exist.
WHO THIS IS FORThe specialist who is already good and cannot work out why good is not translating into money. The freelancer undercharging by a factor of three. The agency lead watching busy work eat their team alive.
The person twenty years deep who suspects half of what they learned no longer applies. The person three months in who does not want to spend a decade finding out the hard way. The Meta buyer who has just been handed a Google account and would rather not guess.
This is not a how-to book. There are no screenshots and nobody is going to walk you through match types.
This is how to think about an account, which is the part nobody teaches and the part that actually pays.
WHAT IS INSIDE- The audit. Six steps, under an hour, any account. So you stop guessing and start finding the money.
- The 17 questions. What I ask before I touch a campaign, so you walk in already knowing where the value is. Almost nobody does this.
- The thousand pound hour. How I stopped charging for time and started charging for outcomes, so your income stops being capped by your calendar.
- The landing page fix. Five points, in order, for when the traffic is fine and the sales are not.
- The lie of automation. Google is six platforms in a trench coat and its incentives are not yours. Know when to fight the black box and when to leave it alone.
- Knowing what not to change. The hardest skill in this job, and the one nobody sells a course on.
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