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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Hardcover

MarketingMental Health

ISBN10: 1793645736
ISBN13: 9781793645739
Publisher: Lexington Books
Published: Nov 3 2021
Pages: 166
Weight: 0.87
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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Mental Health