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612-822-4611
Coming to Our Senses: Affect and an Order of Things for Global Culture

Coming to Our Senses: Affect and an Order of Things for Global Culture

Hardcover

PhilosophyGeneral Sociology

ISBN10: 0231170521
ISBN13: 9780231170529
Publisher: Columbia Univ Pr
Published: Feb 2 2016
Pages: 368
Weight: 1.35
Height: 1.00 Width: 6.10 Depth: 9.10
Language: English

Coming to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook likes to Coca-Cola loves, from emotional intelligence in business to emotional contagion in social media, affect has displaced reason as the primary catalyst of global culture.

Through examples of feeling in the books, film, music, advertising, cultural criticism, and political discourse of the United States and Latin America, Reber shows how affect encourages the public to reason on the strength of sentiment alone. Well-being, represented by happiness and health, and ill-being, embodied by unhappiness and disease, form the two poles of our social judgment, whether in affirmation or critique. We must then reenvision contemporary politics as operating at the level of the feeling body, so we can better understand the physiological and epistemological conditions affirming our cultural status quo and contestatory strategies for emancipation.

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Philosophy