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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cinematic Metaphor: Experience - Affectivity - Temporality

Cinematic Metaphor: Experience - Affectivity - Temporality

Müller, Cornelia
Kappelhoff, Hermann
Greifenstein, Sarah

Hardcover

Series: Cinepoetics - English Edition, Book 4

LinguisticsFilm & Video Art

ISBN10: 3110579596
ISBN13: 9783110579598
Publisher: De Gruyter
Published: Oct 8 2018
Pages: 296
Weight: 1.45
Height: 0.80 Width: 6.40 Depth: 9.20
Language: English
Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

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