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Chinese and Western Business Cultures: A Comparison and Contrast

Chinese and Western Business Cultures: A Comparison and Contrast

Paperback

Series: Freiberger Beiträge Zur Interkulturellen Und Wirtschaftskommunikation, Book 2

EconomicsGeneral ReferenceGeneral Asian History

ISBN10: 3631536801
ISBN13: 9783631536803
Publisher: Peter Lang
Published: Sep 1 2005
Pages: 168
Weight: 0.45
Height: 0.70 Width: 5.80 Depth: 8.20
Language: English
The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China's growing importance in today's world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.

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