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Cash Doesn't Lie: How to finally understand what is happening to your company and free the money trapped inside it
Paperback
Publisher: Independently Published
Published: Aug 1 2026
Pages: 104
Weight: 0.33
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
I make money, but I never have any.
If you have said that - or heard it - this book is for you.
This is not a finance book. It is the coffee-table conversation an accountant has with a business owner who is exhausted from not understanding why the cash never adds up, even when the business works.
In one afternoon, with one sheet of paper and a few numbers you already have, you will know three things: what is happening to you, why, and what to do on Monday.
Inside:
- The sheet: see what you own and what you owe in ten lines, with no accounting and no balance sheet.
- Why making money and having money are not the same thing, and where yours got trapped.
- The wheel of three timelines that decides whether you spend your life chasing payments.
- The four concrete levers to free up cash, worked through a real case from start to finish.
- How to tell when the problem is not cash but the business itself - and what to do about it.
- Your 90-day plan, and how to explain it to your partner and to yourself.
No software. No consultants. No courses. One sheet, one pen, one afternoon.
Santiago DÃaz is a Public Accountant (University of Buenos Aires) and an IAE Business School MBA. He is CFO of an Argentine industrial group and spends his days explaining this to business owners.
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