Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Gill, L.

Hardcover

Investing & FinanceMarketingGeneral Science

Publisher Price: $37.99

ISBN10: 113727851X
ISBN13: 9781137278517
Publisher: Palgrave MacMillan
Published: Aug 1 2013
Pages: 234
Weight: 0.92
Height: 0.86 Width: 6.39 Depth: 9.52
Language: English
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Also in

Investing & Finance

View All