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Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

Paperback

EconomicsManagementGeneral Political Science

ISBN10: 0765613425
ISBN13: 9780765613424
Publisher: M E Sharpe Inc
Published: Jan 1 2006
Pages: 232
Weight: 0.73
Height: 0.60 Width: 6.04 Depth: 9.04
Language: English
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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