Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Experiments with R

Business Experiments with R

McCullough, B. D.

Hardcover

Business GeneralProbability & Statistics

ISBN10: 1119689708
ISBN13: 9781119689706
Publisher: Wiley
Published: Feb 12 2021
Pages: 384
Weight: 1.50
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
BUSINESS EXPERIMENTS with R

A unique text that simplifies experimental business design and is dedicated to the R language

Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author--a noted expert on the topic--puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks.

The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text:

  • Presents the key ideas that business students need to know about experiments
  • Offers a series of examples, focusing on a specific business question
  • Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem

    • Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

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