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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding@thedigitalage

Branding@thedigitalage

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 1349426652
ISBN13: 9781349426652
Publisher: Springer Nature
Published: Sep 14 2001
Pages: 184
Weight: 0.51
Height: 0.42 Width: 5.50 Depth: 8.50
Language: English
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

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Accounting