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Branding and Designing Disability: Reconceptualising Disability Studies

Branding and Designing Disability: Reconceptualising Disability Studies

Hardcover

Series: Routledge Advances in Disability Studies

Public HealthGeneral SociologyPoverty & Social Work

ISBN10: 0415635381
ISBN13: 9780415635387
Publisher: Routledge
Published: Jun 25 2014
Pages: 302
Weight: 1.23
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English

Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label their worth and value, design and branding can wield immense but currently unharnessed powers of social change. Groups designed as devalued can be undesigned, redesigned and rebranded to seamlessly and equivalently participate in community, work and civic life. This innovative book argues that disability as a concept and category is created, reified, and segregated through current design and branding that begs for creative change.

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General Sociology