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Branding and Designing Disability: Reconceptualising Disability Studies

Branding and Designing Disability: Reconceptualising Disability Studies

Paperback

Series: Routledge Advances in Disability Studies

Public HealthGeneral SociologyPoverty & Social Work

ISBN10: 1138601160
ISBN13: 9781138601161
Publisher: Routledge
Published: May 9 2018
Pages: 302
Weight: 0.94
Height: 0.64 Width: 6.14 Depth: 9.21
Language: English

Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

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General Sociology