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Branding and Designing Disability: Reconceptualising Disability Studies

Branding and Designing Disability: Reconceptualising Disability Studies

Hardcover

Series: Routledge Advances in Disability Studies

Public HealthGeneral SociologyPoverty & Social Work

ISBN10: 0415635381
ISBN13: 9780415635387
Publisher: Routledge
Published: Jun 25 2014
Pages: 302
Weight: 1.23
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English

Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

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General Sociology