Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Strategy: 6 Steps to Building a Lasting Identity

Brand Strategy: 6 Steps to Building a Lasting Identity

Corder, Lloyd

Paperback

Accounting

ISBN10: 1534860495
ISBN13: 9781534860490
Publisher: Createspace
Published: Jun 22 2016
Pages: 274
Weight: 1.21
Height: 0.58 Width: 7.99 Depth: 10.00
Language: English
To give companies a competitive edge, marketers created branding and have started to figure out how, when and where to use assorted techniques that take relatively minor and sometimes insignificant differences between products, services or ideas and magnify those differences in such a way that someone else is willing to select and pay more for the branded item over the non-branded one. To complicate matters even further, you used to be able to establish national and global brands relatively systematically through big media buys in traditional channels, like TV, radio and newspapers. Now, the media and marketing channels have become so fragmented that building a brand has become perhaps more of an art than a science. This book explores the concept of brand strategy...what it is, how to assess it with marketing research, how to us positioning techniques, how to expand your marketing mix and how to track your marketing ROI results.

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