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Blunders in International Business
Paperback
Business GeneralEconomicsManagement
Publisher Price: $35.00
ISBN13: 9781405134927
Publisher: Wiley-Blackwell
Published: Mar 13 2006
Pages: 192
Weight: 0.53
Height: 0.56 Width: 5.52 Depth: 8.44
Language: English
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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