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Big Data and Business Analytics
Hardcover
ManagementDatabasesGeneral Computers
ISBN13: 9781466565784
Publisher: Auerbach Pubn
Published: Apr 23 2013
Pages: 304
Weight: 1.41
Height: 0.80 Width: 7.20 Depth: 10.10
Language: English
With the increasing barrage of big data, it becomes vital for organizations to make sense of this data in a timely and effective way to improve their decision making and competitive advantage. That's where business analytics come into play. This book explores case studies from industry leaders in big data domains such as cybersecurity, marketing, finance, emergency management, healthcare, and transportation. It offers a concise guide for CEOs and senior managers, as well as for business, management, and technology students interested in this emerging field.
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