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Big Data Analytics: Applications in Business and Marketing
Hardcover
MarketingDatabasesGeneral Computers
ISBN13: 9781032007885
Publisher: Auerbach Publications
Published: Dec 28 2021
Pages: 276
Weight: 1.24
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
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