Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business, Society and Politics: Multinationals in Emerging Markets

Business, Society and Politics: Multinationals in Emerging Markets

Hadjikhani, Amjad
Elg, Ulf
Ghauri, Pervez N.

Hardcover

Series: International Business and Management, Book 28

Business GeneralEconomics

ISBN10: 1780529902
ISBN13: 9781780529905
Publisher: Emerald Pub Ltd
Published: Dec 11 2012
Pages: 450
Weight: 1.53
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

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