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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Business of Fashion: Designing, Manufacturing, and Marketing

The Business of Fashion: Designing, Manufacturing, and Marketing

Paperback

Business GeneralFashion & Accessories

ISBN10: 1501349120
ISBN13: 9781501349126
Publisher: Fairchild Books
Published: Feb 6 2020
Pages: 304
Weight: 1.80
Height: 0.80 Width: 8.40 Depth: 10.90
Language: English
Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

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Fashion & Accessories