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The Business of Culture: Strategic Perspectives on Entertainment and Media

The Business of Culture: Strategic Perspectives on Entertainment and Media

Paperback

Series: Organization and Management

Business GeneralEconomicsGeneral Sociology

ISBN10: 0805855823
ISBN13: 9780805855821
Publisher: Psychology Press
Published: Jul 8 2005
Pages: 344
Weight: 1.03
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely stud

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