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Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
Hardcover
Series: Springer Proceedings in Business and Economics
Business GeneralGeneral ComputersProbability & Statistics
ISBN13: 9783030570644
Publisher: Springer Nature
Published: Feb 1 2021
Pages: 539
Weight: 2.10
Height: 1.19 Width: 6.14 Depth: 9.21
Language: English
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
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